Monday, 31 March 2014

Measurement Lead in Mumbai

Name of company	The APAC Measurement and Insights team
Position	Measurement Lead
Location	Mumbai
Responsibilities	· Work closely with advertisers to develop research (via campaign level measurement plans) to understand the relative impact of different marketing strategies on Face book · Conduct in-depth custom market research studies and advertising effectiveness studies for advertisers, leveraging internal survey and data analysis tools · Lead client conversations and influences client measurement thinking · Serve as the day-to-day contact for key strategic advertiser relationships as they pertain to measurement
Qualifications	Degree
Experience	7+ years in marketing or media
Required skills	· Solid understanding of online advertising and familiarity with both brand and direct response advertising, including ad effectiveness measurement techniques · Excellent communication and client-interaction skills are essential · Statistical analysis experience valuable, including but not limited to experimental design · Familiarity with survey research methods and considerations · Quantitative background with strong Excel and SQL skills and the curiosity and persistence to work with large data sets